WHY Coffee News^®?

According to the International Franchise Association:

• A new franchise opens every 8 minutes of each business day.
• 1 of every 12 businesses is a franchise.
• By the year 2000 total franchise sales could reach $1 trillion dollars.
• Franchise sales account for 40.9% of all retail sales.
• In 1992, franchise chains created approximately 21,000 new business format franchises.  In contrast, more than 220,000 new businesses failed last year, resulting in over 400,000 job losses.
• According to a 1991 Gallup Poll an overwhelming 94% of franchise owners say that they are successful. Seventy-five percent of franchise owners would do it again while only 39% of Americans would repeat their job or business.

Source: IFA (www.franchise.org)

So why are we saying all of this?  Because those statistics prove the stability associated with franchises.  And because Coffee News is a franchise publication.  Many may not know this because Coffee News has just arrived in their community.  But Coffee News has been published since 1988 (originating in Winnipeg, Canada), began franchising a few years later, and has since grown into a multinational (and multi-lingual) publication.

Originally researched and founded by Jean Daum in Winnipeg, she has witnessed her creation grow to over 170 locations in Canada, more than 270 in the United States, and spawn editions in Spain, Mexico, Singapore, Venezuela and the U.K. (which includes England, Wales, Scotland and Northern Ireland).  A French edition, Pause Café, is published in Quebec, with Spanish editions in Mexico and Spain.

Since most businesspeople are very shy about diverting their ad dollars from "known" publications to something that's "unproven", Coffee News may appear at first glance easy to dismiss.  And that would be true if Coffee News was something thought up last week.  However, that is not the case.  It is published around the world because IT WORKS!  Any publication lives or dies very quickly based upon its ability to sell advertising AND achieve advertiser satisfaction with results from their ads.  It's safe to say that satisfaction with Coffee News has been evident for over twelve years and is growing every week.

Coffee News is so successful because it is good for everybody and everything it touches.  Even other media services gain by getting better results for their advertisers if their clients also advertise in Coffee News.  It provides a light and entertaining paper that patrons pick up on the way in to their favorite restaurant.  It provides a few minutes of light reading while the order is taken and the meal prepared.  Since most patrons read Coffee News in about eight minutes, they have plenty of time to read all the ads as well.

There are many benefits to both advertisers and restaurants for being associated with Coffee News.  If you are already advertising with Coffee News, you have discovered for yourself those benefits.

If you haven't yet, contact your local Coffee News publisher to find out for yourself how your business may enjoy the benefits and how they may be put to work for you.

Coffee News is aiming to become the world's most popular restaurant publicationÑand we're off to a great start!